Marketing News

Federal Trade Commission (FTC) points out misrepresentations

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By: TOM BRANNA

Editor

Following a public comment period, the Federal Trade Commission (FTC) has approved four final consent orders against companies that allegedly misrepresented their personal care products as “All-Natural” or “100% Natural,” despite the fact that they contain man-made ingredients.   According to the FTC’s complaints, announced in April 2016, Trans-India Products, Inc., doing business as ShiKai; Erickson Marketing Group, doing business as Rocky Mountain Sunscreen; ABS Consumer Products, LLC, doin...

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